Hike in Postal Charges to Move DMs to Look for Alternatives
Many of the direct marketers are seen busily looking for other alternatives to reach out to customers as the most preferred medium direct mailing is facing price hikes from various postal outlets.
It has seen that some of the direct marketers to accelerate the use of alternatives such as email, internet and telephone which will lead to a “long-term decline in volumes of mail being dispatched. This move was triggered in response to postal services regulator Ofcom’s consultation on the regulation of Royal Mail. Direct marketing companies like Redwoods Advance have long been thinking of making the effective use of these alternatives to have the maximum reach that are cost effective as well.
In its proposals, Ofcom said that Royal Mail should be free to increase the prices it charges direct marketers to deliver their bulk and business mail on condition that it makes efficiency improvements.
Whereas rival, UK Mail warns in its response to Ofcom that Royal Mail could use the freedom to increase prices to “impose on a declining market a second successive year of large price increases” that could lead to “irreversible losses of mail use”.
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It has seen that some of the direct marketers to accelerate the use of alternatives such as email, internet and telephone which will lead to a “long-term decline in volumes of mail being dispatched. This move was triggered in response to postal services regulator Ofcom’s consultation on the regulation of Royal Mail. Direct marketing companies like Redwoods Advance have long been thinking of making the effective use of these alternatives to have the maximum reach that are cost effective as well.
In its proposals, Ofcom said that Royal Mail should be free to increase the prices it charges direct marketers to deliver their bulk and business mail on condition that it makes efficiency improvements.
Whereas rival, UK Mail warns in its response to Ofcom that Royal Mail could use the freedom to increase prices to “impose on a declining market a second successive year of large price increases” that could lead to “irreversible losses of mail use”.
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