Immersive Labs with Ads that Target and Analyse Viewers
Immersive Labs, a New York City startup have created a prototype of a system that allows ads to analyze their viewers. This system will catch up viewers when they glance at it - analyzing their face, their age, and who they're with.
The software they attach to digital billboards tracks everything from viewers' demographic profiles -- their age, gender, and estimated attention span to how many people they're with and how long they spend viewing the ad.
Now how it works? If you're walking by a billboard on a chilly day with your significant other, you might see a hot beverage advertisement. That same billboard might instead show you date-themed movies.
It's all part of an effort to personalize ads and make them smarter.
But, Immersive Labs isn't the first to explore the interactive frontier. In Germany, if viewers check-in on Foursquare to a GranataPet billboard, the ad will dispense dog food, giving dogs a taste of their product. And in Japan, NEC has tested out advertising billboards with embedded facial-recognition technology.
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The software they attach to digital billboards tracks everything from viewers' demographic profiles -- their age, gender, and estimated attention span to how many people they're with and how long they spend viewing the ad.
Now how it works? If you're walking by a billboard on a chilly day with your significant other, you might see a hot beverage advertisement. That same billboard might instead show you date-themed movies.
It's all part of an effort to personalize ads and make them smarter.
But, Immersive Labs isn't the first to explore the interactive frontier. In Germany, if viewers check-in on Foursquare to a GranataPet billboard, the ad will dispense dog food, giving dogs a taste of their product. And in Japan, NEC has tested out advertising billboards with embedded facial-recognition technology.
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