World of Social Search: Brands need to be Functional
If years ago, we would turn to our family or friends circles for recommendations, advice, opinions or for other answers, it was then cut away for some period once "www.com" appeared to the scene. But today again we go back to the same circles with the help of this "www" thing. Social media is now the best source of recommendations for nearly everything.
Social media and search are converging because search engines are incorporating social signals. Google, Bing and Yahoo have incorporated Facebook likes and Twitter's tweets into their organic search results. Now, searchers see results in different formats based on activity within their social networks. That's the reason why most of the brands and businesses like Web Technologies Inc focus on these social searches.
Social networks are now expanding their own search functionality. Facebook now lets you search your News Feed for status updates, pictures and videos shared by your connections or brands that you "like." Twitter bought Summize and is continually improving its search capabilities.
It is seen that consumers are skipping search engines and asking their social networks for recommendations. This may be most alarming for marketers who are relying on search engine marketing. Ensure that your brand is well-positioned in a world of social search.
Subscribe to this comment's feed
written by louis vuitton suhali leather, January 13, 2012
-
- +0
-
-
written by Best Breguet Replica Watch, February 01, 2012
-
- +0
-
-
written by Calvin Klein Underwear, February 06, 2012
-
- +0
-
-
written by Canada UGG, February 13, 2012
-
- +0
-
-
written by hublot replica watches, February 16, 2012
hublot replica watches
-
- +0
-
-
written by Abercrombie Outlet Store, February 20, 2012
-
- +0
-
-
written by replica roger dubuis watches, February 22, 2012
-
- +0
-
-
written by Coach Factory Outlet, February 22, 2012
-
- +0
-
-
